EA formally announced its support for Nintendo’s upcoming console just about a week ago at the Nintendo Switch Presentation, by announcing FIFA Switch. Now, that one guy who said that his kid’s middle name was Luigi because of how big a Nintendo fan he is talked about how the publisher’s Switch support will play out.
In an interview with IGN, EA’s executive vice-president Patrick Soderlund explained that he likes Nintendo because ” they come to the table with a slightly different approach”, and that said approach “forces” publishers to think differently.
“They’ve done that in the past to great success, and sometimes not so much, but I think unless you’re willing to think about something unconventional, it’s going to be hard to break ground”, he added.
When asked why the company decided to initially support the system with FIFA, Soderlund cited the franchise’s mass appeal.
“It’s the brand that spans across the most markets. It’s the brand that spans the biggest age demographic. It’s a mass market proposition. It’s a game a lot of people want to play”, he explained.
He also specified that his company will be “at whatever platform the consumers are”.
In other words, if the Switch sells like hotcakes, expect lots of EA support.
If it sells terribly, expect nothing.