EA talks Nintendo Switch


EA formally announced its support for Nintendo’s upcoming console just about a week ago at the Nintendo Switch Presentation, by announcing FIFA Switch. Now, that one guy who said that his kid’s middle name was Luigi because of how big a Nintendo fan he is talked about how the publisher’s Switch support will play out.

In an interview with IGN, EA’s executive vice-president Patrick Soderlund explained that he likes Nintendo because ” they come to the table with a slightly different approach”, and that said approach “forces” publishers to think differently.

“They’ve done that in the past to great success, and sometimes not so much, but I think unless you’re willing to think about something unconventional, it’s going to be hard to break ground”, he added.

When asked why the company decided to initially support the system with FIFA, Soderlund cited the franchise’s mass appeal.

“It’s the brand that spans across the most markets. It’s the brand that spans the biggest age demographic. It’s a mass market proposition. It’s a game a lot of people want to play”, he explained.

He also specified that his company will be “at whatever platform the consumers are”.

In other words, if the Switch sells like hotcakes, expect lots of EA support.

If it sells terribly, expect nothing.

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3 thoughts on “EA talks Nintendo Switch

  1. Mr. Soderlund’s comment that his company will be “at whatever platform the consumers are” is true for all publishers other than those that are in-house. As I’m not buying a Switch at launch, but would like to at some point later this year, my concern is that Switch sales in it’s first three to six months will not be stellar – that they will drop off sharply after the initial launch. I feel that specific time point is critical to keep the majority of “big name” third party interest.

    Those, however, expecting the likes of Battlefield 1, Mass Effect Andromeda, Tomb Raider, etc on the Switch are most likely going to be disappointed. These games have been developed for current generation console power, and the experience (unless I’m underestimating the Switch’s capabilities) will not be able to be replicated on Nintendo’s Switch.


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